Every three or four weeks we go to a little Italian shop to buy prosciutto, olives, pasta, different cheeses, focaccia and ciabatta. The owner is an Italian gentleman who has been living in Germany for over thirty years. He only sells products he likes to eat himself and he’s always got some anecdotes to tell about them. It’s unambiguously clear that he really cares about every single item on his shelves.
I just love this little shop. And I really like the experience of buying food there because it’s always funny and educating. Today on our way home, I thought about the unique way the owner is handling his business and if there was anything that I could learn from him in terms of dealing with my clients.
I believe on a certain level it doesn’t matter if you’re selling prosciutto, cars or websites. If you care about your product, people will pick up on that. Clients want to be involved, delighted and on a more fundamental basis simply be talked to. That’s what I learnt today.