Today I came across this post on Google’s Webmaster Central Blog where Google states that it will no longer consider websites mobile-friendly that show “download our app” banners which hide a lot of content. I agree with Google’s decision and it got me thinking about the necessity of apps in that context in general.
I was wondering, if anyone has ever downloaded an app after clicking on a search result in Google. I certainly haven’t. And I think a lot of users just want to get to the content as quickly as possible, that’s what they came for in the first place.
I don’t know if Google’s decision will convince developers to give up app banners altogether, but I think it’s a start. At least that’s what I learnt today.