I’m in the middle of re-branding the small webdesign studio that I founded in 2009. I’ve thought about this over and over again and this week I felt like I had to get things started.

So today I called Andreas—a designer and a friend of mine—and asked him to help me set up the new visual identity for the business. So far, I’ve been doing all of the corporate design stuff myself, but this time, I wanted to do things differently. I believe getting an outside perspective is incredibly valuable.

I don’t have the slightest idea how the new visuals will turn out, but after talking to Andreas I’ve already a good feeling about it. And I’m glad I’m getting more comfortable with giving up control over things. At least that’s what I learnt today.